Saturday, November 5, 2011

Does Google consider SEO to be spam? - By Matt Cutts

I recently watched a Matt Cutts video regarding "Does Google consider SEO to be spam?" and the answer was "no". Google also respect good SEO optimizers who follow right techniques to optimize websites. Here are the key points listed as per video:

1. A good SEO optimizer's duty includes to make website Crawlable, Accessible and Findable in the eyes of Search Engines.

2. Only exact and relevant keywords should be used for website.

3. Usability is another major factor, it basically includes good design practices for users and search engine.

4. Website loading time is another major factor which plays a major role in site performance.

5. Only use white hat techniques, there's no space for hacking or hiding techniques.

6. Say no to Black Hat Techniques because Google's mission is to return best possible search result and it will be long lasting by white hat techniques only.

7. If anyone find difficulties of learning exact methods of SEO then they can first refer to Google Webmaster Guidelines or Beginners Guide of SEO.

At the end there's one solution for all website owners, find a good & quality SEO Person who will rank your website on search engines with right tactics.

Friday, April 15, 2011

PPC VS CPC


Sometimes it could be a big question for some people that what is the main difference between PPC (Pay Per Click) and CPC (Cost Per Click). To know the difference between of both, we should first know closely the meaning of PPC and CPC.

  • Pay Per Click (PPC): Pay Per Click is a kind of advertising model. The condition here only is advertiser has to pay the website owner only when the ad is clicked. The pricing depends upon particular keyword and they use bidding method to decide upon price of that particular keyword.

    The terminology is simple here. User search for a particular term on search engine. With organic results there are some results which can be on right side, bottom of the page, the position depends on the search engine but something should be written under particular ads like ad, sponsored links, sponsored ad etc.

  • Cost Per Click (CPC): It is a cost of every click on pay per click ad. The final price is calculated on number of factors like Maximum CPC, total budget etc.

Now we can say that these two things co-relate to each other. Some of other factors which should be keep in mind are:

  1. PPC use bidding system while CPC commonly charge on Fixed Price basis.
  2. In PPC owner pay their host only when ad is clicked. In CPC, they commonly charge a fixed price on per click basis when ad is clicked.
  3. PPC is more looks like an affiliate model. CPC more looks like to generate traffic on the website.
  4. These model basically includes purchase opportunities to the user.
  5. PPC can also be considered as pay per performance model.
  6. It is called as sponsored ad or sponsored links by different search engines methodologies like Google Adwords, Yahoo! Search Marketing, Microsoft Ad Center.
  7. These models create problems to website owners sometimes like click fraud.

I think by knowing these factors now we can differentiate between PPC and CPC.